A new dimension of reality unfolds with 8K resolution. Experience spectacular picture detail as the film makers intended with vibrant colour, exceptional contrast and industry-leading brightness (HDR) that does not fade over time. Experience a TV that continually optimises the picture and sound performance thanks to the power of AI. A truly immersive experience – delivered by 8 dedicated speakers – that moves sound with the action on-screen. See nothing but the pure picture with Samsung`s critically acclaimed Anti-Reflection Screen – no matter where you sit, no matter what time of day. Easily discover ever more ways to enjoy TV, only with Samsung Smart TV. Interact and control your TV with your favourite voice assistant, with Bixby, Alexa and Google Assistant all built into your Samsung Smart TV.* Enjoy everything you watch in glorious 8K resolution. The best 4K TV is an 8K TV.

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