Experience incredible picture detail with vibrant colour and brightness (HDR) that does not fade over time. Genuine cinematic colour made from over a billion shades. Discover bold contrast and accurate colour. Relax with a TV that adapts to give you the very best 4K picture and targeted sound. Easily discover ever more ways to enjoy TV, only with Samsung Smart TV. Interact and control your TV with your favourite voice assistant, with Bixby, Alexa and Google Assistant all built into your Samsung Smart TV.* A TV designed and crafted to look perfect from any angle.

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