LG OLED77CX6LA 77" 4K OLED Smart TV - A Energy Rated
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SELF-LIT OLED. The most innovative technology in TV. In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.